Marketing Qualified Lead (MQL)
A marketing qualified lead is a prospect who has engaged with marketing content or campaigns and meets basic criteria suggesting potential fit, warranting further nurturing or sales qualification.
Quick Definition
A marketing qualified lead is a prospect who has engaged with marketing content or campaigns and meets basic criteria suggesting potential fit, warranting further nurturing or sales qualification.
Understanding Marketing Qualified Lead (MQL)
MQLs are typically identified through lead scoring based on engagement metrics like content downloads, webinar attendance, or email clicks combined with demographic fit. They represent prospects who have shown interest but haven't yet been validated as sales-ready. The MQL to SQL conversion rate is an important metric for measuring marketing-sales alignment. In manufacturing, MQLs might come from trade show contacts, technical webinars, or specification downloads. Effective lead nurturing helps progress MQLs to sales readiness.
