Sales Qualified Lead (SQL)
A sales qualified lead is a prospective customer who has been researched and vetted by both marketing and sales teams, meeting criteria that indicate readiness for direct sales engagement.
Quick Definition
A sales qualified lead is a prospective customer who has been researched and vetted by both marketing and sales teams, meeting criteria that indicate readiness for direct sales engagement.
Understanding Sales Qualified Lead (SQL)
SQLs have passed initial qualification criteria and demonstrated sufficient interest and fit to warrant sales team attention. The transition from MQL to SQL typically involves a handoff process with agreed-upon criteria. SQL qualification often uses frameworks like BANT (Budget, Authority, Need, Timeline) or MEDDIC. In manufacturing sales, SQL criteria might include confirmed project timeline, identified budget, and access to decision makers. Clear SQL definitions help align marketing and sales efforts.
