Buyer Intent Data
Buyer intent data is behavioral information that indicates when a prospect is actively researching or considering a purchase, signaling their readiness to engage with sales.
Quick Definition
Buyer intent data is behavioral information that indicates when a prospect is actively researching or considering a purchase, signaling their readiness to engage with sales.
Understanding Buyer Intent Data
Intent data is collected from various digital touchpoints including website visits, content downloads, search queries, and third-party research behavior. Strong intent signals might include visiting pricing pages, downloading product specifications, or researching competitors. In manufacturing sales, intent signals could include searches for equipment specifications, RFQ submissions, or engagement with technical documentation. Sales teams use intent data to prioritize outreach to prospects showing active buying behavior.
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