Intent Signals
Intent signals are behavioral indicators that suggest a prospect is actively researching solutions or preparing to make a purchase decision.
Quick Definition
Intent signals are behavioral indicators that suggest a prospect is actively researching solutions or preparing to make a purchase decision.
Understanding Intent Signals
Intent signals can be first-party (captured on your own properties) or third-party (collected across the web). Strong signals include visiting pricing pages, requesting demos, downloading technical specifications, or searching for competitor comparisons. In manufacturing, intent signals might include RFQ submissions, facility expansion announcements, or searches for replacement parts. Understanding and acting on intent signals allows sales teams to engage prospects at the optimal moment in their buying journey.
Related Terms
