Sales Engagement
Sales engagement encompasses all interactions between sales representatives and prospects, including the platforms, processes, and strategies used to communicate across multiple channels.
Quick Definition
Sales engagement encompasses all interactions between sales representatives and prospects, including the platforms, processes, and strategies used to communicate across multiple channels.
Understanding Sales Engagement
Sales engagement platforms help orchestrate outreach across email, phone, social media, and other channels. They provide templates, sequences, and analytics to optimize communication. Effective engagement requires personalization based on account intelligence and timing based on intent signals. In manufacturing sales, engagement often includes technical consultations, site visits, and multi-stakeholder presentations. Modern sales engagement emphasizes quality over quantity and relevance over volume.
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