Ideal Customer Profile (ICP)
An ideal customer profile is a detailed description of the type of company that would benefit most from your product or service and provide the most value as a customer.
Quick Definition
An ideal customer profile is a detailed description of the type of company that would benefit most from your product or service and provide the most value as a customer.
Understanding Ideal Customer Profile (ICP)
ICPs are built using firmographic, technographic, and behavioral data from your best existing customers. Key attributes often include industry, company size, revenue, location, technology stack, and organizational structure. For manufacturing sales, ICP criteria might include production volume, facility age, equipment types, and supply chain complexity. A well-defined ICP helps focus sales and marketing efforts on prospects most likely to convert and become successful long-term customers.
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