Firmographic Data
Firmographic data is descriptive information about organizations including industry, company size, revenue, location, and organizational structure used for market segmentation and targeting.
Quick Definition
Firmographic data is descriptive information about organizations including industry, company size, revenue, location, and organizational structure used for market segmentation and targeting.
Understanding Firmographic Data
Firmographics are to B2B sales what demographics are to B2C. Key firmographic attributes include industry classification (NAICS/SIC codes), employee count, annual revenue, number of locations, and ownership type. For manufacturing companies, additional firmographics might include production capacity, facility square footage, and equipment inventory. Firmographic data helps sales teams quickly qualify prospects and tailor their approach based on company characteristics.
