Win Rate
Win rate is the percentage of sales opportunities that result in closed-won deals, calculated by dividing won deals by total decided opportunities (won plus lost).
Quick Definition
Win rate is the percentage of sales opportunities that result in closed-won deals, calculated by dividing won deals by total decided opportunities (won plus lost).
Understanding Win Rate
Win rate is a key indicator of sales effectiveness and can be analyzed by sales rep, product line, market segment, or deal size. Improving win rate has a direct impact on revenue without requiring more leads. Factors affecting win rate include lead quality, sales skills, competitive positioning, and pricing. Manufacturing companies often see higher win rates with existing customers versus new logos. Tracking win rate by loss reason helps identify improvement opportunities.
