Sales Cycle
The sales cycle is the series of stages a prospect moves through from initial awareness to final purchase, and the time it takes to complete this journey.
Quick Definition
The sales cycle is the series of stages a prospect moves through from initial awareness to final purchase, and the time it takes to complete this journey.
Understanding Sales Cycle
Sales cycle length varies significantly by industry, deal size, and complexity. Understanding your sales cycle helps with forecasting, resource planning, and performance benchmarking. Manufacturing and industrial sales typically have longer cycles due to technical evaluation, procurement processes, and capital expenditure approvals. Shortening the sales cycle through better qualification, faster responses, and stakeholder alignment can significantly impact revenue velocity.
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