Integration
SUPPLYCO × Microsoft Dynamics
A read-mostly layer that sits on top of Microsoft Dynamics — surfacing buyer intent, scoring accounts, and writing back only what your team asks for.
TRUSTED BY SALES TEAMS AT
Architecture
A layer that reads signals, writes value.
External inputs
Sources
- ▸Capex & financial filings
- ▸Hiring and job-post data
- ▸Plant permits & records
- ▸Government procurement
- ▸Proprietary signal feeds
Runtime
SUPPLYCO
- ▸Entity matching
- ▸Signal scoring
- ▸Playbook orchestration
- ▸Deduplication & enrichment
- ▸Activity routing
System of record
Microsoft Dynamics
- ▸Accounts
- ▸Contacts
- ▸Opportunities / orders
- ▸Custom fields
- ▸Activities
SUPPLYCO reads from public and private sources, runs scoring inside a customer-isolated runtime, and writes scored accounts, signals, and activities into Microsoft Dynamics — never the other way around.
The landscape
Ways teams get scored accounts into Microsoft Dynamics.
Most of our customers have tried two or three of these before us. Here's the honest map of what each approach actually delivers.
Other routes teams take
iPaaS & automation
Workato · Mulesoft · ZapierOrchestrates workflows between systems. Great for moving data that already exists.
FrictionDoesn't generate scored accounts — you still need a source of buying signals to pipe in.
Native Microsoft Dynamics add-ons
AppExchange · MarketplaceBolted-on apps that live inside your existing system and reuse its UI.
FrictionIntelligence is capped at what the vendor ships — industrial-specific signals are rarely in scope.
Contact data + connector
ZoomInfo · Apollo · LushaContact/firmographic databases that push records through a CRM connector.
FrictionPushes contacts, not shortlists. No manufacturing intent layer — your reps still triage the noise.
Internal engineering
In-houseCustom pipelines and ML pulling signals onto your own stack.
FrictionMulti-quarter build, ongoing maintenance, and an embedded data team whenever an API shifts.
Where SUPPLYCO sits
A scored-account layer that lives on top of Microsoft Dynamics — not another app for your team to learn.
- 01
Installs onto your existing Microsoft Dynamics instance. No parallel UI, no second source of truth.
- 02
Manufacturing-specific signals — equipment buys, expansions, RFQs, leadership changes — not contact data rebranded as intent.
- 03
Writes scored accounts and signal activity back to the right Microsoft Dynamics records, governed by your schema.
- 04
Customer-isolated runtime, region of your choice, and no model training on your data.
Setup
Three steps. No middleware.
- 01
Connect
OAuth or service account with scoped read on standard Microsoft Dynamics objects. No admin rights required.
Your IT team provisions a restricted-role user. SUPPLYCO connects via the standard API — no middleware, no file drops.
- 02
Map
We auto-detect standard tables; extensions and custom objects are mapped in a 30-minute session.
Bring your Solutions Engineer counterpart. We review the fields you care about, pick the right write targets, and sign off on direction.
- 03
Go live
Sandbox first, production on approval. Your admin controls the toggle at every step.
Initial backfill runs into sandbox. Your team reviews the scored account surface, tunes the playbook, and promotes to production when ready.
Boundary
Stays in your boundary.
Customer-isolated runtime
Every customer gets a logically isolated environment. Your records never mix with another tenant's.
No training on your data
Shared models are never trained on customer records. Fine-tuning, when you choose it, stays in your tenant.
Pick your region
Run SUPPLYCO in US or EU regions. Data residency, export controls, and DPAs available on request.
Questions
Implementation questions.
No. SUPPLYCO sits on top of your system of record. Your reps work in Microsoft Dynamics the way they always have. We write signals, scored accounts, and prioritized activities into the objects you already use.
We request a scoped service account with read access on standard objects (accounts, contacts, opportunities, activities) and write access on the fields we're asked to populate. No admin privileges, no data exports, no file drops.
Signals and scores sync continuously. Writes to Microsoft Dynamics are near-real-time for high-priority events and batched hourly for bulk enrichment.
Yes. Every destination field is opt-in, and every write is logged. Your admin can toggle mappings at any time without re-implementation.
Supported. During setup we review your schema and map to whichever custom objects, extensions, or managed-package fields make sense for your team.
In a customer-isolated runtime on SUPPLYCO infrastructure. Pick US or EU region. DPAs and data-residency commitments are available on request.
Any other systems?
Running something other than Microsoft Dynamics?
SUPPLYCO connects to the ERPs, CRMs, and systems of record industrial teams actually use. Pick yours.
See all integrations
Ready to run SUPPLYCO on Microsoft Dynamics?
Book a 30-minute technical walkthrough with our Solutions team. Bring your schema, we'll bring the scored accounts.