Technographic Data
Technographic data is information about the technology products, tools, and platforms that a company uses, revealing their technical infrastructure and potential needs.
Quick Definition
Technographic data is information about the technology products, tools, and platforms that a company uses, revealing their technical infrastructure and potential needs.
Understanding Technographic Data
Technographics help identify prospects who use complementary or competitive technologies. This data is collected through website analysis, job postings, and technology detection tools. For manufacturing sales, technographic data might include ERP systems, CAD software, automation platforms, and industrial equipment. Understanding a prospect's technology stack helps sales teams position solutions appropriately and identify integration opportunities or replacement scenarios.
