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SUPPLYCO AI vs LinkedIn Sales Navigator

LinkedIn Sales Navigator gives you access to the world's largest professional network. But manufacturing buyers aren't always active on LinkedIn, and job title filters miss the nuance of manufacturing purchasing. Here's how SUPPLYCO AI compares.

The Bottom Line

Choose SUPPLYCO AI if you need to find manufacturing buyers based on what they're purchasing, not just their LinkedIn profile. SUPPLYCO identifies active buying signals that LinkedIn can't see.

Choose LinkedIn Sales Navigator if social selling and relationship-based outreach is your primary strategy, or if you sell to industries where LinkedIn engagement is high.

Feature Comparison

How They Stack Up

FeatureSUPPLYCO AILinkedIn Sales Nav
Manufacturing Focus✓Purpose-built for industrial & manufacturing salesGeneral professional networking across all industries
Buyer Intent Signals✓Equipment purchases, plant expansions, contract awardsJob changes, profile views, content engagement
Contact CoverageManufacturing decision-makers with plant-level data900M+ professionals across all industries and roles
Prospecting Approach✓AI identifies buyers with active manufacturing needsManual search and filter through professional profiles
Relationship IntelligenceFocused on buying behavior and procurement signalsStrong social selling and relationship mapping
Pricing✓Transparent, manufacturing-team friendlyFrom $99/mo (Core) to enterprise pricing
InMail & Direct OutreachAI-generated outreach based on buyer contextInMail credits for direct messaging on LinkedIn

Decision Guide

Which Tool Is Right for You?

Choose SUPPLYCO AI When...

  • ✓You sell industrial equipment or services to manufacturers
  • ✓You need buying intent signals, not just job title filters
  • ✓Your buyers aren't very active on LinkedIn
  • ✓You want AI to find and qualify leads automatically

Choose LinkedIn Sales Navigator When...

  • •Social selling is your primary go-to-market strategy
  • •You need to connect with professionals across many industries
  • •Your buyers are highly active on LinkedIn
  • •You want InMail access for direct outreach on the platform
Industrial manufacturing

Go beyond LinkedIn profiles

Find manufacturing buyers based on what they're purchasing, not what they post. SUPPLYCO AI identifies real buying signals.

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