Kawasaki Robotics, a global leader in robotics and automation solutions, is committed to helping manufacturers optimize their operations through advanced robotics. Recognizing the need to provide its sales and engineering teams with timely, actionable insights, Kawasaki partnered with Supplyco to enhance its customer engagement and discovery processes.
Supplyco created a platform, Scout, designed to empower the Kawasaki sales team to access the most up-to-date information about customers, identify where robotic solutions can deliver the most value, and focus on opportunities with the highest potential. By combining AI-driven market intelligence with Kawasaki's deep engineering expertise, Supplyco enabled the team to operate more efficiently and effectively.
Scout continuously monitors industry news, company websites, product announcements, and production facilities, surfacing actionable leads that were previously buried in the CRM or hidden in trade show data. The platform helped Kawasaki revive leads from trade shows dating back over a year—contacts that had gone cold were suddenly warm again with fresh, relevant context about their current needs and challenges.
By analyzing Kawasaki's existing CRM data, Supplyco identified over 1,200 relevant leads that had been sitting dormant. These weren't just names in a database—they were qualified opportunities with genuine automation needs that had simply been overlooked or deprioritized.
“SUPPLYCO's Scout turns all the market noise into clear "talk-to-them-now" moments.”
Alexandre Boffi
Manager - General Industries
Implementation & Results
Supplyco's platform leverages AI to provide the Kawasaki sales team with real-time, data-driven insights. By abstracting the complexity of gathering and analyzing customer information, the platform allows sales engineers to focus on consulting and delivering tailored robotic solutions.
The platform's intelligent targeting helped Kawasaki achieve a 10% response rate on cold outreach—a dramatic improvement that speaks to the quality of leads and the relevance of timing. When you reach out to the right company at the right moment with the right context, they respond.
Key features of the implementation include:
- Intelligent identification of high-potential customers based on production needs, location, and readiness for automation
- Continuous scanning of the market and digital landscape for emerging opportunities
- Resurfacing of historical leads and buried opportunities from previous CRM data and trade shows over a year old
Since implementing Supplyco's platform, Kawasaki has achieved significant gains with deals closing in less than 6 months after implementation:
- Six new high-value customers were identified that would have otherwise been missed
- Sales managers spend far less time on low-potential leads, focusing instead on customers with real automation potential
- Enhanced collaboration between sales and engineering teams, improving customer engagement and consultation quality
- Improved speed and accuracy of identifying where robotic solutions are most needed
The combined efforts of Alex Boffi, Johanna Lidgren, and Paul Marcovecchio have driven this initiative forward, ensuring Kawasaki remains at the forefront of bringing robotics onto U.S. factory floors.
Source: Kawasaki Robotics
Conclusion
Supplyco's AI-powered platform has transformed Kawasaki's approach to customer engagement and opportunity discovery. With over 2,000 stakeholders contacted, 1,200 CRM leads identified, a 10% response rate on outreach, and deals closing in under 6 months, the results speak for themselves. By delivering actionable insights, enabling precise targeting, and surfacing opportunities hidden in legacy data—including trade show contacts over a year old—Kawasaki is now able to accelerate robotic adoption in manufacturing and maintain its leadership in industrial automation.
